Thursday, September 3, 2009

Sony Walkman, fightin' off the iPod

AlphaNinja - Like I need another reason to post an 80's pic....

Sept. 3 (Bloomberg) -- Sony Corp.’s Walkman digital music player outsold Apple Inc.’s iPod in Japan last week for the first time in more than four years, according to electronics research firm BCN Inc.

Sony, whose Walkman cassette players pioneered the portable-music industry in the late 1970s, gained market share after introducing models including the W series of cordless players that sell for under 10,000 yen ($108). Sony in July raised its sales forecast for the devices. IPod prices in Japan range from 8,800 yen for the shuffle to 47,800 yen for the 32- gigabyte touch model, according to the Apple Store.

In fairness to Apple, the market share study is slightly flawed, as it does not count the iphone in Apple's share of the digital music player market because it's a phone and not just a music player.

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